Press Release for Rexxie’s A True Champion
For the release of his debut album, A True Champion, we crafted a press release for Grammy-Award winning Nigerian superproducer Rexxie. A True Champion is a celebration of the progression of afro-house, and the success that Rexxie has experienced against all odds. The full press release can be found below.
PRESS RELEASE
Fresh off Grammy win, Rexxie releases highly anticipated debut project, A True Champion
Over the last few years, Nigerian superproducer Rexxie has been instrumental in the building of Nigeria’s afro-house scene, which has become a mainstream force to be reckoned with. He’s accumulated millions of streams, millions of online followers, and even won a Grammy for his work on Burna Boy’s Twice As Tall. As his profile and persona has grown to levels of stardom not traditionally reserved for producers, the clamoring for a debut project has been intense and now he is ready to deliver. Ready to set himself even further apart as the architect of the sound dominating Nigeria’s streets, the release of his debut album A True Champion is set to show the wide array of sounds under this genre, and his mastery of them all.
Rexxie’s versatility is one of his greatest strengths, allowing him to create tender melodies like he does for Buju and Moelogo on Birthday or the raucous afro-street-hop of Zanku 2.0 with Zlatan. He is able to blend sounds from different cultures while still putting an authentic Nigerian twist on them, giving his music a global appeal. Oxlade’s smoky vocals simmer perfectly on soulful opener Frenemies over more traditional afrobeat drums and silkily plucked guitars as he sings about the negatives that come with success. He isn’t afraid to push the limits of afro-house on songs like Banger which features short squawking horns over frenetic drum patterns. On 40 BTC he incorporates amapiano with afro-house and cedes control to Seyi Vibes, giving listeners what feels like a peek into the borderless future of African music. Naira Marley and Sarkodie come together for a high-energy romp on Mafoti 2.0, which fuses thumping house drums with the street-hop sound popularized by Rexxie and frequent collaborators Naira Marley and Zlatan. Hit single KPK fits seamlessly into the proceedings like a missing puzzle piece, showing that its futuristic rhythms were only the tip of the musical iceberg.
This album acts as a sonic showcase, but it is also a celebration. Rexxie and many of the young artists he features are experiencing success beyond their wildest dreams and their gratitude is a recurring theme. Bella Shmurda sounds like he’s having the time of his life on Back2Back as he gleefully sings of all the new benefits that fame has brought him over a variety of skittering synths reminiscent of laser sound effects. Teni brings her joyful nature to Boi Boi, playfully advising artists to “not dull” and collect their money before it's too late. For You and Champion are the most emotional tracks present, acting as direct outpourings of appreciation for the blessings received by the artists involved. For You directs gratitude to the fans and listeners while Champion gives thanks to God. Even though Rexxie doesn’t take the mic, it’s clear that he is thankful to be viewed as a champion among his peers and in his industry.
Even with millions of followers and a Grammy in tow, nothing is more important to Rexxie on this journey than his pure love of music. As his journey continues, Rexxie will keep pushing the afro-house sound into new, exciting, and unexpected territory. A True Champion is both a foray into the true scope of this genre and an opportunity to express sincere thanks to everyone that has supported him thus far. A True Champion is available on all streaming platforms now!